Title: JCL Recruit Brochure
Client: John C. Lincoln Health Network

It's no secret that there is a shortage of nurses and clinical professionals in the United States. With this direct mail piece John C. decided to invite 10,000-plus nursing professionals from the freezing January climes of the Northeast to the warmth of the Arizona sun. The brochure emphasizes the active lifestyle and cultural amenities of the new Southwest and the positions available at John C.'s many facilities.

Production: four-color process, plus gloss aqueous.